The design for the Eat & Meet space at the European headquarters of Nike in Hilversum is based on innovation and tradition. The multifunctional space includes a Starbucks, lounge and relaxation areas, as well as opportunities for conversation and work, whether standing or sitting. The Eat & Meet restaurant was such a success among Nike's staff shortly after opening that expansion of the hospitality area was necessary. We have created a take-away corporate restaurant and a large number of indoor and outdoor seating areas in the Nike DNA. Despite incorporating various furniture brands and identity elements, this area has also been turned into a success.